Shai Tertner and Super Bowl 2014!


BizBash asked Shai: With the recent announcement of Super Bowl 2014 being playing in the NYC/NJ area, how will planners capture the years of warm weather bliss in Miami, here in NYC’s cold winter months?

Being involved with many Super Bowl events in Miami and experiencing day time and night time activities throughout those times, I can tell that the challenge for planners in New York will be to capture the light state of mind that a warm environment and latin influence  lends to the crowds. I think it is time to spice things up in New York and bring back the playfulness that we are lacking since the collapse of the twin towers. Some ways of doing so: themes, costumes, smart but fun stimulation, expect the unexpected. READ MORE>>


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