A Look Back at October 2009

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American Ballet Theatre Premieres Bold Design By Event Designer Shai Tertner of Shiraz Events For Fall Gala 2009

The American Ballet Theatre held their Fall Gala on Wednesday, October 7, at Avery Fisher Hall, Lincoln Center for the Performing Arts, with Honorary Chair Iman and Veronica Webb.

  

The American Ballet Theater selected event designer  Shai Tertner, Founder and President of Shiraz Events to design the Fall Gala, who featured an ensemble act interpreting the movement and capturing the silhouettes of the dance company. An ode to artist Kara Walker whose use of dark shadows inspired Shai’s signature look for the gala. During the final performance which featured 3 premieres by ABT at Avery Fisher Hall, Shiraz Events orchestrated the setting of 52 tables each draped with a thick purple satin cloth with a centerpiece sculpture glass bowl draped with black star calla lilies (800 stems were imported from Holland) that extended and arched outside of the bowl and lit by a single floating candle.  

 

The façade of the Grand Promenade’s balconies were illuminated in gradual shades of purple which tiered in intensity as it went higher. 48-light beams in groups of four framed the room, shooting tight crossed light rays into the air. Later in the evening, the lighting elements took a new dimension when hazers were used  to transform the gala space into a dance party. DJ Sky Nellor entertained guests as the dance floor was framed with a moving picture from the 1950’s and specially tinted in a purple hue. 

The bravura of purple with accents of silver and glass, and the dramatic artistry of the lighting elements transformed Avery Fisher Hall into a grandiose backdrop fit for an encore.  

 

“I am honored to be designing the American Ballet Theatre Fall Gala and thrilled about the new direction and style elements we have chosen for the event, which we have taken from a page of the American Ballet Theatre’s exciting fall season.”Shai Tertner, Founder and President of Shiraz Events. 

Shai, who credits legendary event producer Robert Isabell as an inspiration, has made a name for himself and is one of the most visionary event designer, creating New York City’s red carpet events including Harper’s Bazaar’s 140th Anniversary, the launch of Manhattan magazine, and the opening of the Matthew Williamson flagship boutique in the United States, to name a few. 

Notable guests include Natalie Portman, Rufus Wainwright, Mia Kunis, Emily Rossum, JoAnna Garcia, Adam Duritz, Alexandra Kerry, Amy Fine Collins, Anne Grauso, Blaine Trump, Bronson Van Wyck, Christian Cota, David Koch, Daysso Olarte de Kanavos, Fabiola Beracasa, Fe Fendi, Georgette Mosbacher, Grace Hightower DeNiro, Hamish Bowles, Helen Lee Schifter, Muffie Potter-Aston, Paloma Herrera, Somers Farkas, Susan Fales-Hill among others.

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One Response to “A Look Back at October 2009”

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