Author Archive

Halloween Treat!

October 29, 2010

… a recap of all of Shiraz’s most recent, fabulous events and new ventures!

Worked with sponsor@ Kellogg’s at “Blogalicious Weekend” in Miami, FL- celebrating diversity in social media!

Shiraz Events and NYC techies @Microsoft’s Openhouse 2011; a day long preview of their Spring 2011 line of cutting edge technology. See more photos>>

Passing the “In Good Company” cocktail to the ladies of @CrateandBarrel, celebrating the shop-in-shop launch for @Marimekko.

Designed and produced Athleta’s Spring Preview. See more photos>>

Shiraz teamed up with GQ Magazine + Tommy  Hilfiger to showcase the talents of mixologists from NYC leading Speakeasy’s, Pegu Club, Death & Company, The Clover Club.  Shiraz paired “Comfort Food” hors d’oeuvres with the custom cocktails.

Had an incredible time designing Andre Harrell ‘s 50th birthday, at Richi Achiva‘s new NYC spot: The Darby! Guests included Babyface, P. Diddy, the Kardashians and more! Read more>>

In spite of company policies that prohibit men from sporting unnecessary facial hair, next month thousands of people around New York City will begin to grow mustaches to raise money and awareness for prostate cancer charities.

The kick-off event?… “Movember” NYC, where Shiraz Events was on hand catering and mixing cocktails… sporting mustaches too! See more photos>>

As of October 2010, Shiraz Events is the exclusive operator and food/beverage provider for The Wolfsonian Museum as well as the operator of The Cake Factory at the new Dynamo Café in The Wolfsonian Museum. Check out photos of a cupcake decorating party for the kids hosted at the Dynamo!

The celebration of author Paul Pope’s VIP party at Ferrari-Maserati of Ft. Lauderdale. The party was to celebrate Paul Pope’s new book, Deeds of My Fathers. Ferrari clients, friends of Paul Pope and celebrities like Anna Kournikova and Joey Fatone enjoyed Shiraz cocktails, HD’s, florals, + Ferrari colored ties on our staff. See more photos>>.

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Halloween with the Kids!

October 13, 2010

Come join us at Dynamo Cake Factory at theWolfsonian while we prep for Halloween by decorating cupcakes with the kids!

See the Invite>>


Decorating times:
Noon- 1:30PM
1:30PM- 3:00PM

$10/ child: includes 2 cupcakes, frosting and decorations

Brunch items available during the party.

Space is limited- RSVP: mphelps@shirazevents.com

#FNO: Shiraz Events Recap

September 22, 2010

For Fashion Night Out in NYC, Shiraz Events was part of the SoHo, West Village, and Madison/5th Avenue madness! 

With a Wizard of Oz theme, we designed a  Yellow (brick road) carpet spread across the front sidewalk of the Furla boutique on Madison Avenue. The carpet lead to a branded taxi cab with graphics from Furla’s featured bag for the season. The theme continued into the event with emerald gems as focal points arranged on silk cushions and a “Yellow Brick Road” dessert; Olive Oil Pound Cake Sandwiches with Strawberries. See More>>

At the Tommy Hilfiger store on 5th Avenue, attendance exceeded expectations. Tommy and the Hilfiger’s made an appearance and made sure to enjoy the signature cocktail designed by Shiraz Events: the Cucumber Basil Martini.

 With Rachel Zoe and the Project Runway cast making appearances at the SoHo pop-up store, Piperlime was a very popular spot. Lime green accents brought the brand Piperlime full circle, from the staffs belts, to the signature cocktail, Sage Citrus Surprise.  Our other events in New York included: Cavalli on Madison, Versace on 5th Ave., Jill Sander– SoHo and Madison Avenue, Urban Daddy at Bloomingdales SoHo, Moncler’s new boutique in SoHo, Maison Martin Margiela, and Mango with Remy Cointreau.

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 In Miami at Bal Harbour, Shiraz Events had the pleasure of working with brands such as: David Yurman, Fendi, Pucci, Brooks Brothers, Ferragamo, Dior and YSL.

 For Fashion’s Night Out, Shiraz Events hosted “Fashion’s Night Out 2010 & Shiraz Events… Real Time,” (7PM- 12PM), where we kept Shiraz fans and followers updated on all 17 events we worked on via Facebook and Twitter with images and status updates.” Read More>>

#FNO and Shiraz Events

September 9, 2010

What are you up to for FNO? Subscribe to Shiraz and follow us Real Time throughout our journey September 10th in NYC And Bal Harbour FL.

DIFFA Dining by Design in Manhattan

September 2, 2010

Design Industries Foundation Fighting AIDS (DIFFA) hosted its annual Dining by Design benefit gala at Pier 94 on March 22nd. The design showcase ran for five days of ticketed and public events and showcased 32 dining spaces created by artists, architects, and fashion, interior, and event designers.

Shiraz Events and Sara Costello, along with Atomic Design, created the Cindy Crawford Style display for JCPenney. Read More>>

Check out the recent feature in the recent issue of  Manhattan Fashion & Home Special. See the spread below. 

 

 

Click here for the digital version>>

Venue of the Month: Openhouse Gallery

August 31, 2010
Openhouse Gallery has been home to many Shiraz Events intimate press previews. From a Barbie Tweetup to JCPenney Back-to-school, Openhouse provides the perfect canvas for any chic,
intimate event. Visit Openhouse Online
Venue of the Month” is a new category of Shiraz Events’ blog: a monthly shout out of one of our favorite venues to work in! Stay tuned for more.

October 2010 Holiday Lookbook

August 31, 2010
The October 2010 host will be Jill Martin, America’s Favorite Fashion Correspondent and Entertainment Reporter, Author and Television Personality.
 
 
Please visit TheHolidayLookbook.com for photos, past participating brands, press placements,
HLB’s Facebook, and Youtube.

Have any interested clients? Review the deck>>

A Look Back at October 2009

August 31, 2010

American Ballet Theatre Premieres Bold Design By Event Designer Shai Tertner of Shiraz Events For Fall Gala 2009

The American Ballet Theatre held their Fall Gala on Wednesday, October 7, at Avery Fisher Hall, Lincoln Center for the Performing Arts, with Honorary Chair Iman and Veronica Webb.

  

The American Ballet Theater selected event designer  Shai Tertner, Founder and President of Shiraz Events to design the Fall Gala, who featured an ensemble act interpreting the movement and capturing the silhouettes of the dance company. An ode to artist Kara Walker whose use of dark shadows inspired Shai’s signature look for the gala. During the final performance which featured 3 premieres by ABT at Avery Fisher Hall, Shiraz Events orchestrated the setting of 52 tables each draped with a thick purple satin cloth with a centerpiece sculpture glass bowl draped with black star calla lilies (800 stems were imported from Holland) that extended and arched outside of the bowl and lit by a single floating candle.  

 

The façade of the Grand Promenade’s balconies were illuminated in gradual shades of purple which tiered in intensity as it went higher. 48-light beams in groups of four framed the room, shooting tight crossed light rays into the air. Later in the evening, the lighting elements took a new dimension when hazers were used  to transform the gala space into a dance party. DJ Sky Nellor entertained guests as the dance floor was framed with a moving picture from the 1950’s and specially tinted in a purple hue. 

The bravura of purple with accents of silver and glass, and the dramatic artistry of the lighting elements transformed Avery Fisher Hall into a grandiose backdrop fit for an encore.  

 

“I am honored to be designing the American Ballet Theatre Fall Gala and thrilled about the new direction and style elements we have chosen for the event, which we have taken from a page of the American Ballet Theatre’s exciting fall season.”Shai Tertner, Founder and President of Shiraz Events. 

Shai, who credits legendary event producer Robert Isabell as an inspiration, has made a name for himself and is one of the most visionary event designer, creating New York City’s red carpet events including Harper’s Bazaar’s 140th Anniversary, the launch of Manhattan magazine, and the opening of the Matthew Williamson flagship boutique in the United States, to name a few. 

Notable guests include Natalie Portman, Rufus Wainwright, Mia Kunis, Emily Rossum, JoAnna Garcia, Adam Duritz, Alexandra Kerry, Amy Fine Collins, Anne Grauso, Blaine Trump, Bronson Van Wyck, Christian Cota, David Koch, Daysso Olarte de Kanavos, Fabiola Beracasa, Fe Fendi, Georgette Mosbacher, Grace Hightower DeNiro, Hamish Bowles, Helen Lee Schifter, Muffie Potter-Aston, Paloma Herrera, Somers Farkas, Susan Fales-Hill among others.

Shiraz Events Introduces New Staffing & Promotions Division

August 31, 2010

Shiraz Events is pleased to announce that Ben Draper has been promoted to oversee the new Staffing and Promotions Division at Shiraz Events NYC. With Fashion Week around the corner and a line-up of 10 events for Fashion’s Night Out, Draper has stepped in and proved that Shiraz Events can book only the best, most flawless staff, for any event need.  Read more>>

Ad Creative Q&A with Shai Tertner

August 24, 2010

In lieu of our new ad in BizBash, we did a quick 5 in 5 with Shai to address a few questions about the creative approach taken when the ad was designed. Only the best for our curious fans!

1. Shiraz: What was the artistic vision behind this ad?

ST: I’ve been decorating my new apartment and have been considering creating an eclectic combination of framed art and family images on a wall in my apartment. I thought it would be a great way to showcase the Shiraz Events images and be a little playful.

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2. Shiraz: How does this ad speak the voice/personality of your brand?

ST: The Shiraz Events aesthetic is very clean and finished, however, since we work with many different brands and design environments for the brands, we have to be very versatile in our approach. For whomever knows the brand, it is clear that there is an evolution into a comfort zone where there is more use of color and texture, and I think that this ad manifests this clearly: we are multi faceted, our creative ability has a wide range.

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3. Shiraz: Why did you choose these photos specifically?

ST: I think they showcase some of our best work in each category, they are well shot and I can even call them artistic.

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4. Shiraz: You’ve used 2 photos of your staff, what are you trying to convey?

ST:  Do you need to borrow the reading glasses I don’t have?… 🙂

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5. Shiraz: Explain how you differ from Creative Edge, and their ad on the back cover.  

ST: I’m not too sure how we compare with them since we are two different breeds leading two different companies in a similar range of services. We both do great work but we position ourselves in different ways.

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