Archive for the ‘Design & Inspiration’ Category

New Years Eve 2010 Mix

December 16, 2010

We wish a safe and happy holiday to those close to us and extend a warm thanks for all the support over the past 10 years. As a gift to our clients, family, and friends – we’ve gathered three of our favorite DJs to provide a New Year’s Eve mix exclusively for Shiraz Events. Let’s toast to a new year filled with love and laughter.

Saving the Mix:

New Years Eve 2010 from Shiraz Events

  • To save the file on a PC running Microsoft:  “Right-click” and “Save Target As” and select the destination on your computer that you’d like to save the file to.
  • To save the file on an Apple computer:  “Ctrl-click” (Mac) and “Save Link As” and select the destination on your computer that you’d like to save the file to.
  • From there, you can import into iTunes, Windows Media Player, or your choice of media players.

About DJ Corey Craig:
DJ Corey Craig’s unmistakable signature sound has made him one of the most sought after new talents both stateside and globally. He serves a hybrid of upbeat disco house and remixed classics at NYC hotspots Vlada, Barracuda, Locker Room, Star Lounge, Garden of Ono and out in New York’s hottest gay resort,the Fire Island Pines.  Corey has also been the featured DJ in venues worldwide such as XXL (London), Parking (Montreal), S4 (Dallas) and The Abbey and LASC (Los Angeles). He is a favorite in the fashion world providing the live soundtrack for National Underwear Day, Diesel, Perry Ellis, 2Xist, Marc Ecko and Loris Diran amongst others. This award-nominated DJ also has a wildly popular podcast mixing well-crafted dance hits with his own remixes and mashups.

About DJ Keo Nozari:

Billboard Top 20 recording artist, producer and DJ, Keo Nozari found his debut album Late Nite VIP launching three hit singles. His pop-dance tune “Rewind”–including remixes by Rihanna remixer’s Jody den Broeder andThe Wideboys hit Number 18 on the Billboard’s Hot Dance Club Playchart in the fall of 2008. Underground smash “Close Enough” found remixes snapped-up by trance legend Armin Van Buuren for his Armada label, and pop-rock “Question of Monogamy” launched a Number One video on MTV’s LOGO channel. The full album was also licensed to MTV for use on their shows. Keo’s performances have included solo shows at Virgin Megastore and as a celebrated New York DJ his recent work has included the Fire Island Pines, a Saturday residency at CLUB 57, Friday’s hottest NYC partyROCKIT and private parties for Vanessa Williams, Deborah Cox, Tori Spelling, Lance Bass and Ford Models. Time Out New York has named Keo as one of “tomorrow’s global pop stars.”

About DJ Mia Moretti:

DJ Mia Moretti is a permanent nightlife fixture at some of the country’s hottest events and venues. She has performed alongside popular musicians such as Katy Perry, Courtney Love and Snoop Dogg. Urged on by Los Angeles DJ mainstays DJ AM and Cut Chemist, Mia started collecting and playing records. From her first residency at The Standard Hotel on the Sunset Strip to recent performances including Chelsea Clinton’s wedding, Chopard’s 150th Anniversary Party and Perez Hilton’s ‘One Night in Austin,’ Mia’s passion for collecting records and new music continues to grow. A fashion industry favorite, Moretti has received press from Vogue, WWD, CITY, Cosmopolitan, Paper Magazine and Vanity Fair, and is currently featured in Alice+Olivia’s Spring 2011 video lookbook. Delving into music production, her remix of Katy Perry’s hit single “Hot N Cold” landed on the Billboard Dance Music Charts for 10 straight weeks, and her remix of “Peacock” is featured on the Perry’s latest album “Teenage Dream.”

A Look Back at October 2009

August 31, 2010

American Ballet Theatre Premieres Bold Design By Event Designer Shai Tertner of Shiraz Events For Fall Gala 2009

The American Ballet Theatre held their Fall Gala on Wednesday, October 7, at Avery Fisher Hall, Lincoln Center for the Performing Arts, with Honorary Chair Iman and Veronica Webb.


The American Ballet Theater selected event designer  Shai Tertner, Founder and President of Shiraz Events to design the Fall Gala, who featured an ensemble act interpreting the movement and capturing the silhouettes of the dance company. An ode to artist Kara Walker whose use of dark shadows inspired Shai’s signature look for the gala. During the final performance which featured 3 premieres by ABT at Avery Fisher Hall, Shiraz Events orchestrated the setting of 52 tables each draped with a thick purple satin cloth with a centerpiece sculpture glass bowl draped with black star calla lilies (800 stems were imported from Holland) that extended and arched outside of the bowl and lit by a single floating candle.  


The façade of the Grand Promenade’s balconies were illuminated in gradual shades of purple which tiered in intensity as it went higher. 48-light beams in groups of four framed the room, shooting tight crossed light rays into the air. Later in the evening, the lighting elements took a new dimension when hazers were used  to transform the gala space into a dance party. DJ Sky Nellor entertained guests as the dance floor was framed with a moving picture from the 1950’s and specially tinted in a purple hue. 

The bravura of purple with accents of silver and glass, and the dramatic artistry of the lighting elements transformed Avery Fisher Hall into a grandiose backdrop fit for an encore.  


“I am honored to be designing the American Ballet Theatre Fall Gala and thrilled about the new direction and style elements we have chosen for the event, which we have taken from a page of the American Ballet Theatre’s exciting fall season.”Shai Tertner, Founder and President of Shiraz Events. 

Shai, who credits legendary event producer Robert Isabell as an inspiration, has made a name for himself and is one of the most visionary event designer, creating New York City’s red carpet events including Harper’s Bazaar’s 140th Anniversary, the launch of Manhattan magazine, and the opening of the Matthew Williamson flagship boutique in the United States, to name a few. 

Notable guests include Natalie Portman, Rufus Wainwright, Mia Kunis, Emily Rossum, JoAnna Garcia, Adam Duritz, Alexandra Kerry, Amy Fine Collins, Anne Grauso, Blaine Trump, Bronson Van Wyck, Christian Cota, David Koch, Daysso Olarte de Kanavos, Fabiola Beracasa, Fe Fendi, Georgette Mosbacher, Grace Hightower DeNiro, Hamish Bowles, Helen Lee Schifter, Muffie Potter-Aston, Paloma Herrera, Somers Farkas, Susan Fales-Hill among others.

Ad Creative Q&A with Shai Tertner

August 24, 2010

In lieu of our new ad in BizBash, we did a quick 5 in 5 with Shai to address a few questions about the creative approach taken when the ad was designed. Only the best for our curious fans!

1. Shiraz: What was the artistic vision behind this ad?

ST: I’ve been decorating my new apartment and have been considering creating an eclectic combination of framed art and family images on a wall in my apartment. I thought it would be a great way to showcase the Shiraz Events images and be a little playful.


2. Shiraz: How does this ad speak the voice/personality of your brand?

ST: The Shiraz Events aesthetic is very clean and finished, however, since we work with many different brands and design environments for the brands, we have to be very versatile in our approach. For whomever knows the brand, it is clear that there is an evolution into a comfort zone where there is more use of color and texture, and I think that this ad manifests this clearly: we are multi faceted, our creative ability has a wide range.


3. Shiraz: Why did you choose these photos specifically?

ST: I think they showcase some of our best work in each category, they are well shot and I can even call them artistic.


4. Shiraz: You’ve used 2 photos of your staff, what are you trying to convey?

ST:  Do you need to borrow the reading glasses I don’t have?… 🙂


5. Shiraz: Explain how you differ from Creative Edge, and their ad on the back cover.  

ST: I’m not too sure how we compare with them since we are two different breeds leading two different companies in a similar range of services. We both do great work but we position ourselves in different ways.


Let us know what you think, and be sure to get your followers’ feedback too but Tweeting and ‘Like’-ing the post!


Holiday Decor: Tackling a Conference Room

August 17, 2010

As crazy as it sounds, the holidays are RIGHT around the corner! While you’re worried about how to design your  home and how to impress family and friends, cutting edge businesses are worried about how they’ll impress you at your holiday lunch!

BizBash approached Shai with this question: What’s a fresh way to transform a conference room into a holiday celebration?

Check out his answer and design suggestions below.

 “What does every conference room have in common? A conference table. The table should be the central focus of the room, simple enough where meetings can still be held, yet chic enough to really bring the holidays to life. The best way to do this is by designing and decorating runners. Depending on the mood of the office, try one of the following!

Snow White

Think:  shimmer, elegance and peacefulness of a recent snowfall 

Sexy Red

Think: sexy dark red hues of the holidays brass, gold and red 

Neutral Green

Think: Snow White, and Sexy Red, but more of a whimsical experience.


Does the office have glass walls or windows? Compliment them with ornament or text decals.

Vendor Preference

– Décor concept, production: Shiraz Events

– Fabrics: Ruth Fischl

– Decals: Sign-a-Rama 

Stay tuned for Holiday Catering and Entertainment ideas from Shai!


Let’s just say, Shai’s ideas were so fab they were “steal” worthy!

Check out the “Steal This Idea” featured in the Chicago BizBash.

Kellogg’s + Breakfast

August 11, 2010

Executive Chef Tessa Liebman and Catering Manager Michael Adasko brought the “farm to the breakfast table” bright and early last Saturday morning for a Kellogg’s breakfast in conjunction with

The morning sun greeted the guests and beautifully illuminated the custom Kellogg’s floral arrangements.

 A cereal bar was paired with market fresh fruits, farm fresh milk, Ronnybrook farm Dreamline yogurt and housemade syrups. The blogging mother’s were also treated to an exclusive Southern inspired Shiraz frittata recipe of fresh Summer corn, jalapeño pepper, sharp cheddar and Corn Pops and Rice Kipsie Treats giveaways.

Table centerpieces alla Kellogg’s

DIFFA’s Dining by Design in BizBash!

June 2, 2010

Shiraz Events worked with Sara Costello and Atomic Design to create a comfortable, classic Hamptons dining table for Cindy Crawford Style for JCPenney. What better way to play-on the household name JCPenney, than with actual pennies? The back wall of the ‘dining room’ flaunted the sponsors names in nothing but glimmering  pennies!


About the Event

Design Industries Foundation Fighting AIDS (Diffa) hosted its annual Dining by Design gala at Pier 94 in March. Concurrent with the Architectural Digest Home Design Show, the showcase included five days of ticketed and public events built around 32 dining spaces created by artists, architects and fashion, interior and event designers.


Shiraz + Belve Party All Weekend!

May 17, 2010

414 W 14th Street was the home of the lounge/club for Belvedere’s Pink Grapefruit vodka launch. Shiraz produced their Pink Grapefruit launch from beginning to end by designing and telling a story relative to their chic/ elegant and young/ fashion forward personality at a venue in the meatpacking district.

In choosing the raw space we were able to build out fully including building walls, covering brick walls and ceilings. After building the space we brought to life the personality of Belvedere and Pink Grapefruit with details like the grapefruit water wall, and pink mirrored bars, down to the drinks and the exclusive cocktail menu.


Photo credit: Allan Zepeda

Photo credit: Allan Zepeda

The space is split in half: the VIP side which is very chic and loungy with white furniture incorporating a color story of white, oatmeal, accents of black and Matthew Williamsons print design for Belve —focal points being the blown up shots of Williamson and his muse (wearing the design as well). The other side screams the excitement, party-vibe of Belve: disco balls, lite-brites, step-and -repeat and dj’s spinning.

Photo credit: Allan Zepeda

As per the outside of the building, the signage invites attendees in with window Belve branded decals, as well as the outdoor over/under-hang lighting which also pin spots the Matthew Williamson store across the street.

Click here to read BizBash coverage:

Orange Inspired

April 28, 2010

Inspired by the color as well as the fruit, this is how Shiraz Events brought it together for the event at M Studios in NYC.

How Shiraz did it: amber uplighting, custom gobos, custom freshly hollowed-out orange votives, magnolia leaves, and orange trees. See more photos>>

Allan Zepeda Photography

Marie Antoinette meets Fantasy

April 21, 2010


Another gorgeous event at Vizcaya Museum & Gardens, see more photos!>>

Wonderland: The Food

April 5, 2010

Ms. Nathalie A. Cadet-James shares 80’s dance-move-Love about working with us on her Wedding Wonderland themed photo shoot! Check it out!