Archive for the ‘Press Previews’ Category

October 2010 Holiday Lookbook

August 31, 2010
The October 2010 host will be Jill Martin, America’s Favorite Fashion Correspondent and Entertainment Reporter, Author and Television Personality.
Please visit for photos, past participating brands, press placements,
HLB’s Facebook, and Youtube.

Have any interested clients? Review the deck>>


Kellogg’s + Breakfast

August 11, 2010

Executive Chef Tessa Liebman and Catering Manager Michael Adasko brought the “farm to the breakfast table” bright and early last Saturday morning for a Kellogg’s breakfast in conjunction with

The morning sun greeted the guests and beautifully illuminated the custom Kellogg’s floral arrangements.

 A cereal bar was paired with market fresh fruits, farm fresh milk, Ronnybrook farm Dreamline yogurt and housemade syrups. The blogging mother’s were also treated to an exclusive Southern inspired Shiraz frittata recipe of fresh Summer corn, jalapeño pepper, sharp cheddar and Corn Pops and Rice Kipsie Treats giveaways.

Table centerpieces alla Kellogg’s

Carrera Sunglass Escape: Swim Week 2010

July 23, 2010

Swim Week in Miami could not be complete without a Carrera Sunglass Escape Soiree hosted by Solstice Sunglasses Boutique. With sponsors like Belvedere, Bustelo Coffees and Veuve Clicquot, BMF Media reached out to Shiraz Events to bring the event full circle with a selection of Summer mini-bites.

With choices like Pecan Crusted Scallions and Tuna Burgers on toasted Brioche, the star studded crowd had a blast trying on tons of Carrera Sunglass styles!

Shiraz staff ‘passed’ Carrera sunglasses to guests for a ‘taste’!

Mya had to try them on too!

Check out MORE PHOTOS>>


#TheLimited Holiday Preview, Via @HSPR

July 22, 2010

Check out a couple of photos tweeted last night from #TheLimited‘s holiday press preview via @HSPR.

@Shiraz Events provided a full array of Summer cocktails for the fashion forward crowd editor’s in attendance.

Recycled Material Projects for the Summer

June 21, 2010

This past week we worked with to display and cater their press preview at The Gallery in the Metropolitan Pavilion.  One of their features were these awesome robots and cars made out of recycled materials, really great interactive projects for the kids over the summer! See more photos from the event>>

Have the kids start gathering some cool bottles and boxes and before you know it, with some masking tape and glue you’ll have a new edition to playtime.

Photo Credit: Eric M. Townsend

Photo Credit: Eric M. Townsend

DIFFA’s Dining by Design in BizBash!

June 2, 2010

Shiraz Events worked with Sara Costello and Atomic Design to create a comfortable, classic Hamptons dining table for Cindy Crawford Style for JCPenney. What better way to play-on the household name JCPenney, than with actual pennies? The back wall of the ‘dining room’ flaunted the sponsors names in nothing but glimmering  pennies!


About the Event

Design Industries Foundation Fighting AIDS (Diffa) hosted its annual Dining by Design gala at Pier 94 in March. Concurrent with the Architectural Digest Home Design Show, the showcase included five days of ticketed and public events built around 32 dining spaces created by artists, architects and fashion, interior and event designers.


St John, + Candace Bushnell

May 27, 2010

Catered and staffed a cocktail party last night with a Q & A + book signing, the 2nd we’ve done of a series of events with St John’s and the Daily Beast! Guests included Tina Brown who interviewed the fab Candace Bushnell (book signing of her newest “The Carrie Diaries”), Page Six’s Richard Johnson and president of St. John, Glenn McMahon. Read more:

Shiraz + Belve Party All Weekend!

May 17, 2010

414 W 14th Street was the home of the lounge/club for Belvedere’s Pink Grapefruit vodka launch. Shiraz produced their Pink Grapefruit launch from beginning to end by designing and telling a story relative to their chic/ elegant and young/ fashion forward personality at a venue in the meatpacking district.

In choosing the raw space we were able to build out fully including building walls, covering brick walls and ceilings. After building the space we brought to life the personality of Belvedere and Pink Grapefruit with details like the grapefruit water wall, and pink mirrored bars, down to the drinks and the exclusive cocktail menu.


Photo credit: Allan Zepeda

Photo credit: Allan Zepeda

The space is split in half: the VIP side which is very chic and loungy with white furniture incorporating a color story of white, oatmeal, accents of black and Matthew Williamsons print design for Belve —focal points being the blown up shots of Williamson and his muse (wearing the design as well). The other side screams the excitement, party-vibe of Belve: disco balls, lite-brites, step-and -repeat and dj’s spinning.

Photo credit: Allan Zepeda

As per the outside of the building, the signage invites attendees in with window Belve branded decals, as well as the outdoor over/under-hang lighting which also pin spots the Matthew Williamson store across the street.

Click here to read BizBash coverage:

JCP 2010 Fall Preview

May 5, 2010

Simple, modern and chic for JCP’s fall lines! Shiraz Events produced, designed and catered the preview at Industria Studios a couple weeks ago. See more photos on FB>>

Orange Inspired

April 28, 2010

Inspired by the color as well as the fruit, this is how Shiraz Events brought it together for the event at M Studios in NYC.

How Shiraz did it: amber uplighting, custom gobos, custom freshly hollowed-out orange votives, magnolia leaves, and orange trees. See more photos>>

Allan Zepeda Photography